In early 2024, I began work with Jennifer Meyer on her Healdsburg business, BarraYUM. This business produces gluten-, nut-, and dairy-free granola bars. 

With Jennifer, I worked to survey the current state of her brand and discern what was most important to her. What did she want to convey in her new brand? My resulting work was a new and redesigned brand identity, website, and Instagram philosophy. I implemented new fonts, logos, and image philosophies. To the left is the compiled brandboard summarizing my work for Jennifer.